Posted on January 02 2017
A fire was set inside me many years ago...a kid in a punk rock band wanting to change the world. That fire never died. At times, it was a low burning ember that couldn't light a cigarette. Other times, it was rampant, threatening to burn down bridges. As an adult, it was with that fire that I started Fakelife in 2009.
It is with that same fire that I begin 2017.
2016 was not a good year for Fakelife. Our growth was stagnant and sales were down. More importantly to me, our ability to feed orphans was decreased. In 2015, we were able to provide more than 19,000 meals to orphans around the world through RiceBowls.org. In 2016, we were able to provide only 9,600 meals. To those orphans, 9,600 meals is a HUGE deal. To me, it's a failure because we didn't top last year's giving. Yep, that's the way my brain works. I can't help it.
I spent a few weeks totally bummed, basically deciding to shut down Fakelife.
My much wiser wife told me to chill, give it some thought, and reminded me WHY I started Fakelife. I listened and I gained a renewed energy and perspective.
I'm not a fan of cliches like "Go big or go home," but I AM going to take this fire inside of me, grab some gasoline, and build a big ass bonfire for people to either gather around and keep it roaring, or be left with a pile of ashes.
I've already started plans to have a brick & mortar location for Fakelife in our hometown of Lancaster, PA. We are projected to be moved in during the first week of February. We will have in-store artist signings and performances, limited edition in-store only designs as well as other great stuff. Keep an eye open for our grand opening announcements.
I'm starting to meet with musicians about some interesting ways to create brand awareness and raise money to feed orphans. We're also talking about some ways to raise additional money to send a team to Haiti and visit an orphanage.
One way or another, 2017 will be the year we feed more orphans than we ever have or it will be the end of Fakelife.
Go big or go home. Let's do this together.